Soil carbon sequestration efforts to date have been significantly hampered by the complexity and cost of measuring SOC authoritatively and affordably. Yard Stick's mission is to fix that problem. By reducing the cost of statistically-significant and agronomically-legitimate SOC measurement by 90%+, we can dramatically expand the opportunities for evidence-based regenerative practices to simultaneously improve ecosystem health, increase farmer/rancher livelihoods, and combat climate change.