Company Background

Allume Energy is a multi-award-winning solar technology company focused on unlocking solar access for flats. We have developed a world-first product to allow a single solar system to be shared by multiple flats in the same building. The SolShare requires no change to existing electricity supply and metering infrastructure and sits entirely behind the meter, making it an affordable and scalable solution to expand access to solar globally.

www.allumeenergy.com

Overview

Allume is an Australian company that has recently expanded into the €45 billion European market. The team currently consists of a European General Manager and a Business Development and Technical Support team. We have a solid commercial strategy and have already gained significant traction since entering the UK market 6 months ago. What is missing from this, is the marketing strategy and implementation. Working in partnership with the Australian and US offices, there is a huge opportunity to set the strategic marketing direction in Europe of this rapidly growing business unit. However, as a new business unit, we also need this person to commit to rolling up their sleeves and delivering their vision.

The first European market we have entered is the UK, so the focus initially will be there. Our European growth will take place within the next 12 months. This growth will also see a further expansion in the team to help support the sales and marketing efforts.

Position

The European Marketing Manager will oversee all off-line and online marketing activities and campaigns including the organisation’s media relations across Europe. They will work across a diverse set of teams, functions, and geographies to develop effective marketing strategies that clearly articulate business and product value propositions to Allume’s customers and industry stakeholders.

The role will oversee the campaign measurement process to ensure internal stakeholders are aligned on performance metrics, establish realistic goals, and provide accountability through reporting and analytics to optimise marketing efforts.

The specialist will also be accountable for budget forecasting and management for the marketing function. This includes the management of external marketing consultants and a future team.

The role will shape Allume’s marketing efforts through the implementation and continuous improvement of tailored strategic marketing for each customer segment in a manner consistent with Allume’s corporate brand, and the global business development growth strategy.

This is a crucial role within the organisation and requires a self-motived, highly driven individual whose results will have a direct impact on making a positive change to the world. This role is preferably based in London, but under the right circumstances, candidates located across the UK will be considered.

Role & Responsibilities

• Development of the European marketing strategy and creation of a plan in line with the General Manager - Europe and Head of Growth over the next three years
• Development of a brand strategy and positioning over the next few years
• Development of European social media strategy & digital campaigns
• Creation of content and development of core messaging in line with the brand voice
• Working with creative agencies/ graphic designers/ digital specialists to create content
• Organising, managing, and attending exhibitions & events
• Managing inbound media inquiries, industry event participation, and marketing partnerships, working closely with the wider sales team to maximise opportunities
• Leading marketing campaigns and product positioning strategies within Allume’s target market segments
• Actively tracking and reporting on marketing initiatives and lead generation results to ensure quarterly goals are being met
• Ensure close communication across Allume’s team to ensure commercial, operational, and technical paths are aligned

Requirements

• Degree in marketing, communication, or similar
• 3+ years of industry experience
• Experience in B2B
• Track record of the successful customer, product, and corporate marketing campaigns
• Strong execution skills with experience working with cross-functional and cross-cultural teams to deliver exceptional results
• Outstanding communication skills in English
• Ability to relay complicated technical information in a clear and succinct manner that captures attention
• Agency management experience
• Digital marketing and online tool experience for internal and external message delivery and retention
• Creative mindset, appropriate for industry temperament
• Proven ability to research, synthesise and implement the latest marketing trends
• Ability to anticipate and meet the needs of internal and external stakeholders
• Entrepreneurial mindset with the ability to take ideas and run with them from concept to conclusion
• Excellent interpersonal skills while managing multiple priorities in a fast-paced and ever-changing environment

Bonus

• Experience in solar/renewable energy industry
• Understanding of solar sales and origination processes
• Second dominant European language

Benefits

• Impact focused start-up with supportive company culture
• Company values: Have the courage to create, the passion to persevere, and the diligence to deliver, Solve problems that matter, Share the power
• Flexible working options
• 25 days minimum paid leave, further paid leave accessible if approved by the CEO
• Well-being initiative: fortnightly half-day Fridays where the entire team logs off at lunchtime
• ESOP allocation available
• Fast growing international team, significant professional development, and leadership opportunities available

Desired Skills and Experience

Degree in Marketing, communication or similar, 3+ years industry experience, Experience in B2B, Experience in Solar/renewable energy industy