Company Background

Allume Energy is a Melbourne based solar technology company focused on unlocking solar access for apartments and multi-tenanted buildings. Allume Energy has developed a world first product, the SolShare, to allow a single solar system to be shared by multiple units in the same building. It requires no change to existing electricity supply and metering infrastructure and sits entirely behind the meter, making it an affordable and scalable solution to expand access to solar globally.

Position

Allume Energy is looking for an experienced marketing specialist to grow Allume’s brand and help drive SolShare sales across Australia, New Zealand, the United Kingdom and the United States.

The marketing leader will oversee product, customer and corporate marketing campaigns and activities globally, including the organisation’s media relations and digital marketing efforts. They will work across a diverse set of teams, functions, and geographies to develop effective marketing strategies that clearly articulate business and product value propositions to Allume customers and industry stakeholders.

The specialist will oversee the campaign measurement process to ensure internal stakeholders are aligned on performance metrics, establishing realistic goals, and providing accountability through reporting and analytics to optimise marketing efforts.

The specialist will also be responsible for managing external marketing consultant’s time, including a digital specialist and two creative specialists, and will be accountable for budget forecasting and management for the marketing function.

The role will shape Allume’s marketing efforts globally through the implementation and continuous improvement of tailored strategic marketing for each customer segment in a manner consistent with Allume’s corporate identity and brand, and the global business development growth strategy.

This is a crucial role within the organisation and requires a self-motived, highly driven individual whose results will have a direct impact on making a positive change to the world. This role is preferably based in Melbourne, but under the right circumstances candidates located outside of Victoria will be considered.

Role & Responsibilities

• Manage inbound media enquiries, industry event participation and marketing partnerships, working closely with the wider sales team to maximise opportunities
• Maintain and grow media contact records in the company CRM system
• Lead marketing campaigns and product positioning strategies within Allume’s target market segments
• Actively track and report on marketing initiatives and lead generation results to ensure quarterly goals are being met
• Support product market fit feedback initiatives to provide insights for technical developments
• Gather market insights to aid commercial direction
• Knowledge share with the wider sales team to stimulate growth, learning, and development
• Develop close communication across Allume’s team to ensure commercial, operational, and technical paths are aligned
• Act as an external advocate of the brand
• Attend industry and strategic stakeholder events and networking opportunities

Requirements

• Track record of successful customer, product and corporate marketing campaigns
• Strong execution skills with experience working with cross -functional and cross-cultural teams to deliver exceptional results
• Outstanding communication skills
• Ability to relay complicated technical information in a clear and succinct manner that captures attention
• Technical writing expertise
• Agency management
• Digital marketing and online tool experience for internal and external message delivery and retention
• Creative mindset, appropriate for industry temperament
• Proven ability to research, synthesise and implement the latest marketing trends
• Ability to anticipate and meet the needs of internal and external stakeholders
• Entrepreneurial mindset with the ability to take ideas and run with them from concept to conclusion
• Excellent interpersonal skills while managing multiple priorities in a fast-paced and ever-changing environment
• Strong leader with the ability to interact and influence people at all levels and across groups within the company

Nice to have

• Bachelor's degrees or equivalent
• Experience in B2B sales
• Experience working for an international organisation

Bonus

• Experience in solar / renewable energy industry
• Understanding of solar sales and origination processes

Benefits

• Impact focused start-up with supportive company culture
• Company values: Have the courage to create, the passion to persevere and the diligence to deliver, Solve problems that matter, Share the power
• Progressive parental leave policy: no minimum tenure; 10 weeks paid maternal leave; 4 weeks paid paternal leave
• Flexible working options
• 25 days minimum paid leave, further paid leave accessible if approved by CEO
• Well-being initiative: fortnightly half-day Fridays where the entire team logs off at lunchtime
• ESOP allocation available
• Fast growing international team, significant professional development and leadership opportunities available

Desired Skills and Experience

B2B Sales, Agency Management, Communication skills, Technical writing expertise, Digital Marketing experience