WhereIsMyTransport is an industry-leading technology company and central source of mobility and location data for emerging markets. We produce and maintain an unrivalled Transit Data, Point of Interest (POI) Data, and Real-Time Alerts offering, working in-field in Africa, Latin America, Southeast Europe, and South and Southeast Asia.

More than two thirds of the population in emerging-market cities rely on public transport, but lack access to network and disruption information they can rely on. Rumbo, our Android app for commuters in Mexico City, Lima, and Bangkok, overcomes this, providing a meaningful, localised user experience underpinned by WhereIsMyTransport’s data. Rumbo helps commuters navigate public transport, providing:

• Complete, reliable data: Information from every mode of public transport—formal and informal—sharing unique journey insights and creating value for users.
• Journey alternatives: Alerts and alternatives for when journeys don’t go to plan, helping users plan ahead, saving time and money.
• Personalised experience: Alerts for frequent journeys, filterable transport modes, and journeys shared via WhatsApp and other channels.

We are looking for a dynamic Product Marketer to join the Rumbo Marketing team at WhereIsMyTransport.

Responsibilities

Reporting directly to the Head of Product Marketing, you’ll be part of a fully remote, highly diverse marketing team driving growth worldwide. Here are some of the things you’ll be doing in this role:

• You’ll be a core member of the Retention, Engagement & Contribution squad for Rumbo. You’ll work collaboratively with other Marketers, plus teammates from Product, Research, Design & Engineering- focusing on how to deliver maximum value to Rumbo users while meeting (or exceeding!) your activation & retention KPIs.
• Define audience specific messaging to drive activation and engagement at key moments in the customer lifecycle. You’ll start by building a robust “customer conversation” using push notifications as your primary channel. You’ll need to project manage delivery across multiple channels, geographies & languages.
• Help establish and refine best practices for product messaging that inspires action - delivering value for users and value for Rumbo. Bonus if you can draw on frameworks & principles from other disciplines like design thinking & behavioural science as you build & refine.
• Design, launch & analyse campaigns that generate deeper engagement with Rumbo. This might include a variety of activities, but you’ll definitely be managing go-to-market for new features as they launch and campaigns to highlight featured local partners. As you get more comfortable in the role, you’ll also be bold and share your own ideas about how we might generate engagement in ways that reflect your growing knowledge of user needs.
• Be the voice of Rumbo in the market, and help bring the voice of the user back into the team. Work with user-facing teams & users themselves to find out exactly what makes them tick. Build empathy for their commuting challenges and use your knowledge to advocate for user needs throughout WhereIsMyTransport.
• Experiment all day, every day. You are comfortable generating ideas & hypotheses & then executing tests to learn & iterate. You always deliver both quantitative and qualitative insights back to the team. You naturally think in terms of MVP, starting small to learn quickly and iterating for scale. Since so many experiments don’t result in the expected outcomes, you’re not afraid of “failing” and you endeavour to make sure the learnings generated from your failures circulate just as widely as those coming from the successes.
• Support competitor & industry benchmarking and knowledge-building. You’ll work cross-functionally to build out knowledge of direct and indirect competitors, especially in terms of positioning and communication tools & practices. You’ll stay up-to-date on product marketing trends and you’ll fearlessly advocate for the toolkit you need to deliver results.

Requirements

• 2+ years experience in marketing, design, growth or a similar function in a high-growth business. Even better if you’ve worked on a mobile-first product.
• A solid understanding of growth levers, and you have great instincts for delivering commercial success without sacrificing customer experience.
• Strong copywriting and presentation skills, you’re a natural-born storyteller.
• Critical thinking skills, you’re curious and not afraid to question the status quo.
• Excellent project management skills. You can distil a vision down to a set of concrete steps and guide others through execution.
• Charisma. You know how to tactfully influence & inspire others to get things done.
• Experience working with a remote team. You are comfortable working asynchronously at times and can build relationships with people you haven’t met in person.
• A strong bias to action. You work with autonomy, share work often, and know when to ask for guidance or support.

Bonus if you have:

• Experience travelling in emerging markets, even better if you’ve used public transport in the majority world
• A good understanding how informal and formal modes of transport work
• Experience working in a non-native language, even better if you are comfortable working in Spanish or Thai

Interested?

We'd love to hear from you!

To create inclusive products, our team must be as diverse as the public transport users in the regions where we work globally. We welcome all applications irrespective of - among the many things that make individuals unique - ethnicity, social background, religion, gender, age, disability, sexual orientation and national origin.

Apply by sending us your resumé. You’re more than welcome to include a short note to tell us why this is the perfect next move for your career path.